The Founding

HelixSEO, Inc. was founded in 2012 after experiencing significant growth over 3 years operating as James Pepe Designs. Originally, James Pepe Designs focused on website design, maintenance and custom databases as well as developing web-based technology solutions, then in 2010 a shift into search engine optimization changed the future outlook significantly.  Jim’s relationships with many of his clients were so trusting, they literally began to demand SEO services and Pay-Per-Click management from him as an additional service, explaining the experiences they had with others, and wanting instead to work with Jim. He took them up on the offer to try, and after he was able to gain some significant rank improvements for various types of clients throughout the nation, he realized a new direction was being seeded. Jim’s passion for the long-term success and viability of his business as well as his client’s businesses drove HelixSEO to be forged.  Rebirthing the business into HelixSEO would allow the ability to deliver a sustained level of quality to clients in areas most demanded in the marketplace.

Results Count

HelixSEO’s goal was set forth — to provide ROI to clients and add value to their businesses. What sets HelixSEO apart from the competition is being able to fully integrate your online marketing, your website, SEO, and PPC campaigns, creating a cohesive message targeted to your ideal audience. This integration allows us to offer a level of performance and measurability hard to find elsewhere. At the end of the day, HelixSEO wants to know, how many calls you’re getting, leads or contact forms completed or products purchased. We set your website up in a way that automatically communicates this information.

Approach

Some agencies will charge you for every lead you get, we do not, your leads are your leads, and they get sent right to you, your calls are your calls, they go right to you.  We do not believe in the control-based mindset that stems from fear.  We have seen that approach be a short lived success, in fact HelixSEO view’s that model as the opposite of a win-win relationship. Further more, when it comes to your ranks, we really don’t care if you simply “rank for search terms” we want to make sure those terms actually brings you business — otherwise, what’s the point, right? We’ve seen clients get tantalized by sexy reports and claims and ranks and we see competitors try to trick or confuse clients, in an attempt to win them over using fear or scare tactics and misinformation. We focus on ranking you for terms that actually get searched for, and we research those terms before we even begin your campaign. We want results. We provide reports based on detailed research and determining which key words have been searched the most and we continue to do research as search results constantly change and apply them appropriately.

The Founder

Jim has been involved in both traditional and online marketing as well as sales his entire career. His professional journey began at an internship in Singapore where he discovered a way to send digital sales materials via email (by shrinking the file size 10 times smaller) for the marketing department at the Four Seasons Hotel to allow them to promote and host more business meetings in their hotel meeting rooms. Jim completed the Four Seasons Hotel’s Customer Service Excellence training program and learned how to anticipate clients needs and provide superior customer service. Soon after, he graduated from Syracuse University with a degree in Entrepreneurship and Emerging Enterprises. The first few years of his career were spent managing the marketing for an online newspaper, Syracuse.com. He directed and managed the marketing budget through copywriting, ad creation, media buying, event planning and honed his traditional and online marketing. He also gained a lot of sales experience through both direct participation in sales and also developing sales strategies for the company. Jim was able to blend his tech skills and marketing skills to tweak the layout of the Syracuse.com’s car’s section to produce more sales revenue than any of the other 11 affiliated websites in other markets. From 2009 to today Jim has worked with hundreds of different businesses, realizing they all have the same goal, to make a profit. Leveraging the practical knowledge of marketing and applying Entrepreneurship studies help set the methods used apart from other digital agency’s. After working with several dozen law firms HelixSEO has become quote versed in Attorney SEO and what’s important to today’s law firms business growth and client obtainment.

start your free consultation

Reach out to us today for a free consultation, let’s see how we can help your business grow.

the process

Our process resonates with our clients because it’s simple, logical and makes sense.  It’s not mysterious or confusing, it’s marketing.